| Revenue Opportunity |
Annual Values |
Total in-store retail sales (in USD$ Billions)
|
$10,000,000,000 |
| Yearly traffic in millions (through .COM) |
90,000,000 |
| Online visitors searching for offline information1 |
22,500,000 |
| Estimated online traffic that currently buys offline2 |
9,000,000 |
| Total traffic that does not buy online or offline, and can be converted |
13,500,000 |
|
| |
| Business Impact of LocalStore360™ |
Annual Values |
Total online customers converted offline through LocalStore3603
|
1,350,000 |
| >Average in-store basket size |
$ 75 |
| Incremental Lift in In-Store Sales |
$ 101,250,000 |
| Total Retail Sales with LocalStore360 |
$ 10,101,250,000 |
| Incremental Percent Lift in Comp Store Sales |
1.01% |
|
| |
| Notes: |
| 1 |
Up to 25% of total website traffic looks for offline related information (Forrester Research)
This includes traffic to store locator, in-store coupons etc. |
| 2 |
Up to 40% of that traffic then buys something inside the store (Consumer Surveys Data) |
| 3 |
LocalStore360 converts traffic through localized promotions of store inventory and events through website, social media and search engines; mobile shopping lists; one-to-one appointments; in-store product locator and much more. |
| |
|
|
| This ROI Model does not take into consideration the business impact of LocalStore360 through Social Media,
Mobile Commerce, Store-level Email Campaigns, Search Engines and Higher Basket Size. Actual impact on comp store sales may be higher. Please contact us for the Total Impact of LocalStore360 on your Comp Store Sales. |
|