The Web Platform to Lift Comparable Store Sales
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Sample ROI Model
(The ROI Calculator is pre-filled for a $10B Retailer with annual online traffic of 90M Visitors)
Revenue Opportunity Annual Values
Total in-store retail sales (in USD$ Billions)
$10,000,000,000
Yearly traffic in millions (through .COM) 90,000,000
Online visitors searching for offline information1 22,500,000
Estimated online traffic that currently buys offline2 9,000,000
Total traffic that does not buy online or offline, and can be converted 13,500,000
 
Business Impact of LocalStore360™ Annual Values
Total online customers converted offline through LocalStore3603
1,350,000
>Average in-store basket size $ 75
Incremental Lift in In-Store Sales $ 101,250,000
Total Retail Sales with LocalStore360 $ 10,101,250,000
Incremental Percent Lift in Comp Store Sales 1.01%
 
Notes:
1 Up to 25% of total website traffic looks for offline related information (Forrester Research)
This includes traffic to store locator, in-store coupons etc.
2 Up to 40% of that traffic then buys something inside the store (Consumer Surveys Data)
3 LocalStore360 converts traffic through localized promotions of store inventory and events through website, social media and search engines; mobile shopping lists; one-to-one appointments; in-store product locator and much more.
   
This ROI Model does not take into consideration the business impact of LocalStore360 through Social Media, Mobile Commerce, Store-level Email Campaigns, Search Engines and Higher Basket Size. Actual impact on comp store sales may be higher. Please contact us for the Total Impact of LocalStore360 on your Comp Store Sales.
Insert Values for your Operation
General Business Details
Insert Name of Retailer
Insert Total Retail Sales (In Billions)
Insert Yearly Web Traffic (In Millions)
Insert Average In-Store Basket Spend ($)
Corporate Contact Details (Optional)
Insert Your Contact Name
Insert Your Corporate Title
Insert Your Email Address
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