The Web Platform to Lift Comparable Store Sales
You are in Homepage
> News
LocalStore360 News
Localization is the biggest strategic initiative at Macys
Department store operator Macys Inc. raised its sales and profit outlook for this year and said moves to tailor merchandise to local demand through My Macys initiatives are working.
Almost a year after My Macys initiative was rolled out nationwide to its 810 Macys stores, the strategy to tailor merchandise to local demands -- be it selling more career clothing for the government jobs-concentrated market in D.C. or to sell more Kentucky Derby merchandise in that state has translated to better sales and profits.
Read the rest of the article here.
Almost a year after My Macys initiative was rolled out nationwide to its 810 Macys stores, the strategy to tailor merchandise to local demands -- be it selling more career clothing for the government jobs-concentrated market in D.C. or to sell more Kentucky Derby merchandise in that state has translated to better sales and profits.
Read the rest of the article here.
Smart Retailers use LocalStore360 to lift their in-store traffic. Using a combination of local web traffic, social media, search engines and mobile applications, we convert your online traffic into in-store sales.
