The Web Platform to Lift Comparable Store Sales
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Customer shopping trends are rapidly moving into unexplored territories. The once familiar linear customer journey has now become a spectrum of interactions across different channels. For bricks and mortar retailers, the majority of the retail activity continues to take place inside the store. A trend that is here to stay.
However, potential shoppers who now walk into your stores have drastically altered their buying habits. They first sift through a ton of information online through search engines, websites, smartphone apps and social media, before coming inside the store. If you weren’t part of their journey end to end, you have little clue of their cluster of shopping activities. Think about the following real-world customer scenarios:
However, potential shoppers who now walk into your stores have drastically altered their buying habits. They first sift through a ton of information online through search engines, websites, smartphone apps and social media, before coming inside the store. If you weren’t part of their journey end to end, you have little clue of their cluster of shopping activities. Think about the following real-world customer scenarios:
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I have just found my local store through the website. How do I learn more about that store? |
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I always miss out on sales events, clearances and contests happening at my local store. |
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I should not need to make a trip to my local store just to check out new arrivals. |
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I often leave the store frustrated because either I couldn’t locate the product or I found out it was out of stock. |
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I want to track shopping lists of my entire family so I can buy them what they would like. |
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I wish the store manager could just ask me why I sometimes don’t shop at the store. |
These are just a few of the countless scenarios faced by customers who start their shopping journey online and then plan to complete it offline. Latest research data shows that almost 50% of in-store activity falls within this journey. LocalStore360 platform leverages all of the consumer touch-points so your brand becomes part of the entire journey from online media to inside the store. With just a few extra clicks, your local stores automatically start to attract your most profitable customers inside the store.
LocalStore360 is Ideal For:
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Big Box Retailers |
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Department Stores |
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Specialty Retailers |
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Supermarkets |
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Restaurant Chains |
Smart Retailers use LocalStore360 to lift their in-store traffic. Using a combination of local web traffic, social media, search engines and mobile applications, we convert your online traffic into in-store sales.
